2019 NAFDA Foodservice Grow & Go Incentive

Directions Conference & Incentive Management / NAFDA Foodservice


DIRECTIONS received the brief from NAFDA Foodservice Australia and accepted the challenge of pitching against the incumbent agency whom had run the previous Five NAFDA Grow & Go Incentive Programs.
Our creative pitch was a success. The planning cycle from pitch to travel was intricate and spanned 20 months. Complexities included; 
 • o3 classes of airline travel and multiple airline options offered to provide attendees with the flexibility to travel with their preferred frequent flyer carrier
 oManagement of a charter flight
 oA complex and ever-changing Russian Visa process, 
 oPricing increases from Russian suppliers
 oLast minute program changes due to government regulations 
 oNot to mention the steep learning curve of doing business in Russia. 
 •DIRECTIONS' 30 years+ of incentive experience equipped us with the expertise to manage the constant challenges and changes. The planning process required more creative out of the box solutions and work arounds than any incentive run by the agency previously.
 •However with our strong relationships with our Budapest and Russian on-ground partners we were able to deliver a program of which everyone involved was incredibly proud.
 •The 7-night, 3 destination program travelled with 132 guests. The execution on the ground encountered highlights & surprises. The Welcome Dinner at the plaza in Budapest saw Will Smith host a free public concert, giving our guests a front row seat. The inclusions in the program were extensive, every day the guests had a full itinerary of activities and dining experiences. 
 •DIRECTIONS hard work and commitment to our client and their guests’ was the reason for the 2019 Go & Grow Incentive being tagged as the 'best ever'. We managed every challenge in our stride, persevering to ensure the clients' objectives were met - a resounding success scoring 4.8/5 on the post event client survey.

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