Airbit Club Singapore 2019

The Events Artery / Airbit Club


In 5 short years, cryptocurrency traders Airbit Club (South America) had amassed 8,000 members. It became critical for them to address organizational alignment with their growing member base and they decided to solve this by unlocking the power of live events.
With major expansion interest in Asia, Airbit strategically chose Singapore as the host destination of their event and appointed us as turnkey event agency in March 2019. Over the next 11 weeks, we were the nexus for hundreds of specialists working under our Production, Operation and Logistics team to produce a dynamic business event – Airbit Club Singapore 2019 – 3 days at Singapore Expo that would become the most memorable event for 7000 Airbit delegates.
Our strategy was to create a mega-experiential playground to bring Airbit to life and achieve its three communication goals for the event – to introduce and launch new cryptocurrency products, connect the founders of Airbit to their members and recognize the achievements of high-performing members in front of their peers.
Across four Exhibition Zones, we brought the brand to life through multi-sensory experiences, activities and built spaces. Our curated programme and content ensured members could devise their own learning journeys, and we worked with hundreds of talents to conceptualize and choreograph multimedia performances, sequences and energizers – all communicating the brand’s key messages.
On the massive stage, we wowed the Airbit family with 3 days of non-stop programming while achieving our communication goals. We unveiled new products and connected the Airbit founders to their members with immersive storytelling presentations. We helped laud the achievers of the organization at a lavish ceremony and celebrated all members with a surprise concert by International reggaeton superstar – Pitbull.
Airbit Club Singapore 2019 achieved record attendance numbers and delegate retention rates, making this the organization’s most successful event to date.

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