Global Gathering 2019 - Las Vegas

cievents / Flight Centre Travel Group


cievents has conceived, produced and delivered the FCTG Global Gathering every year since 2004. This landmark event sees the top 15% of the company recognised for their achievements during the previous 12 months with varied qualification criteria based on financial KPIs, peer to peer nominations, Net Promoter Score and a small number of spots awarded by suppliers supporting this event. The incentive program played a key role in the FY19 results which included $23.7billion in total transaction value (TTV) and an underlying $343.1million profit before tax (PBT).
Year on year we create new ways to excite, engage and incentivise a global workforce of over 22,000 individuals who regard the Global Gathering as the highlight of the annual FCTG event calendar. The 2019 campaign identity was ‘Choose Global’ and involved a Pop Art look and feel that was consistent across all digital communications and content areas at the event.
The Global Gathering isn't just an incentive event. It’s a campaign that lasts that is re-imagined year on year to inspire exceptional customer experiences and motivate peak performance. Culturally sensitive communications and striking design work support the big idea so that there is maximum engagement and ‘talkability’ across the group. 
Las Vegas is a location where the world goes to play. It was a fitting choice for a workforce that works hard and plays harder. Celebrity appearances were integrated into a schedule that had multiple goals - be unforgettable, create talkability, inspire and, most importantly, incentivise to drive the organisation to meet and exceed sales targets. 
cievents continues to be the trusted supplier for FCTG and its Global Gathering because of our ability to deliver unforgettable experiences, seamless logistics and proven ROI.

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