Tmall Collection 2019

APAX Group / Alibaba Group


"Tmall Collection 2019" show staged in Shanghai on October 21. It was a stunning Fashion X Technology show which was incorporated with AR, AI, 270-degree surround screen and ice screen. For the first time, the fashion show saw consumer goods and gadget brands joining the runway as these brands look to expand their presence in China and deepen their relationship with Chinese consumers.

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